![]() ![]() Relay42 will help transition your teams to take on the new customer-centric roles of the future. After all, technology doesn’t automatically create compelling campaigns - we still need creative human minds for this!Īs the marketing world continues to evolve and the number of touchpoints continues to increase your marketers will have the competitive edge to quickly adapt their strategies – and be wherever your customers and prospects choose to go. With a lot of the manual work being automated by technology, your marketers will be free to focus on more strategic and innovative use cases and customer journeys. But this is something to be excited about, not something to be feared. The transition to customer-centricity will impact your marketers’ day-to-day roles. How will this impact your marketing team? AI is now being applied directly to journey orchestration to generate AND activate predictions in real time. Then we train AI models to optimize your customer journeys based on your journey goals and KPIs.Start small by testing and optimizing AI models to predict specific outcomes.Connect your own in-house intelligence, OR.In the artificial intelligence phase, we focus on realizing true customer-centricity through the following steps: ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |